Evidence-first methodology

See how evidence becomes a recommendation.

Every finding keeps the public observation, fixed check, sampled scope, confidence, limitation, next action, and verification path connected.

The finding model

One evidence chain keeps the decision traceable.

Follow the main decision from observation to verification. Scope, confidence, and limitation stay attached without competing with the merchant’s next action.

  1. Observation

    The public value retained from a sampled page.

  2. Fixed check

    The same documented rule is applied to the same kind of evidence.

  3. Finding

    The supported issue that follows from the observed evidence and fixed check.

  4. Recommendation

    The lowest-risk supported next action.

  5. Verification

    How to run the same check after a change.

Three separate measures

Performance, completeness, and evidence strength answer different questions.

How did completed checks perform?

Observed Health

Uses successfully tested checks only and stays hidden below the evidence threshold.

How much eligible evidence ran?

Evidence Coverage

Untested eligible checks stay in the denominator, so incomplete scanning cannot look complete.

How directly is a finding supported?

Finding Confidence

Describes evidence strength. It is separate from severity and expected business impact.

Open the registered formulas
Observed Health
Σ(weight × score) / Σ(tested weight)
Evidence Coverage
100 × tested eligible weight / eligible weight
Finding Confidence
100 × Σ(weight × evidence coefficient) / Σ(weight)

Traceable by design

A recommendation leads back to retained proof.

Evidence keeps a source, location, observation, timestamp, rule or formula version, assumptions, exclusions, and limitations. Failed, skipped, unknown, and unavailable states stay visible.

  1. Page
  2. Template
  3. Test
  4. Evidence
  5. Finding
  6. Next step

Technical detail when you need it

States, confidence, transfer math, and verification.

Observed, scenario, verified, and unavailable
Observed
Direct retained evidence from the bounded sample.
Scenario
User-entered inputs with visible formulas, never relabeled as measured.
Verified improvement
A later before-and-after result that passes a defined acceptance test and guardrails. This product currently claims none.
Unavailable
Evidence the scan could not inspect. It is not a zero, warning, or pass.
Score suppression and confidence classes

Observed Health disappears when Evidence Coverage is below the configured threshold. Finding Confidence uses the registered evidence classes and weights. Direct observation is stronger than a weak fingerprint, but neither is a guarantee of business impact.

Image transfer example and unit rules

The supplied calculator case compares 6.80 MB with a 3.25 MB validated candidate: a 3.55 MB measured difference. At an entered 8 Mbps, transfer math yields a 3.55-second ceiling. At 120,000 entered views and 15% cache misses, the monthly origin scenario is 63.9 GB.

Image transfer comparison
Measured current transfer6.80 MB
Validated candidate3.25 MB
Measured difference3.55 MB

MB and GB are decimal, and exact integer bytes are stored. None of this predicts LCP, PageSpeed, conversion, orders, or revenue.

Verification workflow
  • Preserve the baseline evidence, versions, scope, and limitations.
  • Make the narrowest reversible change in a duplicate or development theme.
  • Repeat the same rule against the same URLs and evidence boundary.
  • Report verified, unchanged, regressed, or inconclusive and check guardrails.
What public evidence cannot establish

Public scanning cannot prove private configuration, app value, indexing, analytics outcomes, customer behavior, revenue, conversion, orders, search demand, or real-user performance.

Claim boundary

A change is not an outcome.

No finding promises PageSpeed, LCP, conversion, orders, revenue, indexing, ranking, or answer-engine visibility. Those outcomes need their own measured evidence.